Colapso is the result of a generative design process. Based on glitch scripts, the brand takes the name as the concept, Colapso means collapse, the complete falling of something. Converting this as communication, the branding goes thru an uncontrollable way, letting the own glitch process decide what gonna happen next with the logo.
The official brand isn’t just a lockup, is an infinite possibility thru the process. Recognizable by its style and applicable to any media.