JOHNNIE WALKER
BOLD STEPS
Role: Art & Design Direction
Agency: ANOMALY LONDON
Agency: Anomaly London
Photography: Monica May
Art & Design Direction: Felipe Ribeiro
Visual Design: John Dillion, Luke Kitt,
Bobbie Cook and Felipe Ribeiro
Group Design Director: Behrad Taherparvar
We introduced a logo split to create a modular system using the Johnnie Walker wordmark as a framing device for all the assets produced.
This dynamic approach helped us to create dynamic layouts for all types of execution – static iconic OOH placements and equally on quick 15 seconds digital vignettes.
Photography: MONICA MAY
The shooting took place in London, with a vibrant and diverse cast, styling aimed to reflect an elevated look without going too aloof, helping to extenuate the walkers silhouette
The campaign featured quotes from iconic caracthers from the cultural landscape. We carefully curated betwenn 100's of quotes to select the simplest ones which better defined our KEEP WALKING philosophy.
